Openfit Growth Plan
Your practical SEO checklist · Nottingham

More eyes.
More enquiries.

A calm, step-by-step plan for improving Openfit’s Google visibility. Start with the highlighted action, then work down the list.

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Action list

The first three are the technical fixes. The rest build traffic and local trust.

1. Add the booking page canonical

This is a small code change, not a Search Console setting. I will add it to the website so Google knows the main version of the booking page.

Managed for you · Technical

2. Add Openfit business information to Google’s schema

I will add the homepage’s LocalBusiness information: address, phone, hours, website and social profiles. This helps search engines understand the business.

Managed for you · Technical

3. Improve mobile speed

I will reduce duplicate font/map loading and improve image sizing. The site already works; this is about making it lighter and faster on phones.

Managed for you · Performance

4. Submit and inspect the sitemap

Open Search Console, choose Sitemaps, enter sitemap.xml, then click Submit. In URL inspection, test the homepage and request indexing if Google offers that button.

Your step · Search Console

5. Update the Google Business Profile every week

Add one real before-and-after image, a short update and a link to the matching service page. This is usually more valuable locally than chasing generic keywords.

Your step · Local visibility

6. Ask for specific, honest customer reviews

After a completed job, ask customers to mention what service they used and their area naturally. Never offer incentives or copy the same wording.

Your step · Trust

7. Publish two real projects each month

Use before-and-after photos, explain the alteration, mention the relevant service and link back to the website. Rotate the carousel so it stays fresh.

Your step · Content

8. Check results once a month

In Search Console → Performance, record clicks, impressions, average position and the pages people visit. Don’t worry about Core Web Vitals until enough real visitors create data.

Your step · Measurement
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