Openfit Growth Plan
Your practical SEO checklist · Nottingham

More eyes.
More enquiries.

A calm, step-by-step plan for improving Openfit’s Google visibility. Start with the highlighted action, then work down the list.

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Action list

The first three are the technical fixes. The rest build traffic and local trust.

1. Add the booking page canonical

Complete — the booking page now points Google to the preferred canonical URL: https://openfitter.co.uk/book/.

Completed 27 August 2026 · Technical

2. Add Openfit business information to Google’s schema

Complete — the homepage now includes the confirmed business name, address, phone, hours, website, map location, services and social profiles.

Completed 27 August 2026 · Technical

3. Improve mobile speed

Complete — the homepage hero image was resized and compressed, the smaller logo asset is now used, and the interactive map is loaded only when visitors approach it. This preserves the design while reducing first-load work.

Completed 3 September 2026 · Performance
Completed work · 3 September 2026

PageSpeed & SEO change log

Use this record when comparing future PageSpeed Insights runs. Performance scores vary between runs, so compare the individual metrics as well as the headline score.

Baseline observed on mobile

Performance69 in the supplied report; a fresh audit measured 63. Scores can vary with network and server timing.
Largest Contentful Paint7.4 seconds in the supplied report — the main target because the hero image was the largest early resource.
Other categoriesAccessibility 100 · Best Practices 96 · SEO 100.

Changes made

Hero imageAdded responsive 600px and 1,200px WebP versions: approximately 491 KiB reduced to 38 KiB on mobile and 133 KiB on larger screens.
LogoSwitched the navigation to a compact 400px WebP logo, with the PNG retained as a fallback, instead of the 1,600px PNG.
Interactive mapLeaflet JavaScript now loads near the location section, not during the initial page load. The venue image and directions remain available.
Internal linksAdded prominent service-page links to the homepage footer so visitors and search engines can discover the supporting pages.
AI crawler fileConverted key llms.txt URLs into Markdown links so the file contains valid discoverable links.

Follow-up optimisation · 3 September 2026

Mobile image deliverySplit the hero preload by viewport so phones request the 600px WebP rather than downloading the 1,200px version unnecessarily.
Accessibility contrastDarkened the blush accent, improved ticker and trust-strip text contrast, and raised the pricing-note contrast while preserving the colour system.
Layout stabilityTested below-the-fold rendering containment, then removed it because it introduced layout shifts. The live site keeps stable reserved image dimensions instead.
Image dimensionsMatched the footer logo’s declared aspect ratio to its actual asset ratio to remove the image aspect-ratio warning.
Next check: rerun PageSpeed Insights on Mobile after deployment, record Performance, LCP, Total Blocking Time and CLS here, then test Desktop separately.

4. Submit and inspect the sitemap

Open Search Console, choose Sitemaps, enter sitemap.xml, then click Submit. In URL inspection, test the homepage and request indexing if Google offers that button.

Your step · Search Console

Page-by-page Google check

Inspect each URL in Search Console. Tick it when checked. Only request indexing if Google says it is not indexed or the page has just changed.

Do not submit the photo library, content planner, booking API or staging site.

5. Update the Google Business Profile every week

Add one real before-and-after image, a short update and a link to the matching service page. Use the service guide below when checking names, descriptions and prices.

Your step · Local visibility
Reusable instructions

Google Business Profile: services & prices

Return here whenever you need to update what Openfit offers. Google may change the wording of its buttons, but the route is the same.

  1. Open the correct placeSign in to opfitting@gmail.com, search Google for Openfit Nottingham, and use the business panel. Do not use Google Maps Platform or the separate Business Manager Super admin page.
  2. Open the service editorClick Edit services. Choose the closest approved Google service name; Google does not always allow a completely custom name.
  3. Complete one service at a timeAdd a clear description, enter a price only when it is fixed and current, then save. Work down the priority list below.
  4. Check the public resultReturn to the profile after saving and confirm the service appears correctly. Google may review or delay changes.
  5. Repeat monthlyReview prices after any price-list change, and remove services Openfit no longer provides. Keep your profile accurate rather than adding every possible option.

Priority services to complete

Use these descriptions as a starting point. Adjust them if the actual service differs.

Dress alterationsProfessional dress alterations, including resizing, hemming, fitting adjustments and reshaping.
Wedding dress alterationsCareful wedding dress alterations, including fitting, hemming, reshaping and finishing adjustments.
Suit alterationsSuit alterations including jacket fitting, trouser adjustments, sleeve length and reshaping.
Trouser alterationsTrouser hemming, waist adjustments, tapering and other fitting alterations.
Zip replacementReplacement and repair of zips on trousers, dresses, coats, jackets and other garments.
Leather repairsProfessional leather garment repairs and alterations, assessed individually before work begins.
Made-to-measure tailoringMade-to-measure garments created around your measurements, preferred fit, fabric and design.
Pricing rule: use the real current Openfit price where the charge is fixed. If the price depends on the garment, fabric, lining or fitting required, leave the price blank and write “Please contact us for an assessment and quotation.” Never add an invented starting price.

6. Ask for specific, honest customer reviews

After a completed job, ask customers to mention what service they used and their area naturally. Never offer incentives or copy the same wording.

Your step · Trust

7. Publish two real projects each month

Use before-and-after photos, explain the alteration, mention the relevant service and link back to the website. Rotate the carousel so it stays fresh.

Your step · Content

8. Check results once a month

In Search Console → Performance, record clicks, impressions, average position and the pages people visit. Don’t worry about Core Web Vitals until enough real visitors create data.

Your step · Measurement
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